Which brand is the most profitable?
Avon Cosmetics (AVON) is the fourth largest cosmetics company in the world.
It is the parent company of L’Oréal, which is the largest cosmetics retailer in the United States and Canada.
In 2016, Avon’s annual revenues reached $9.8 billion.
This is a huge amount of money.
Avon has a market capitalization of $21 billion.
In 2018, Avons revenue reached $3.6 billion.
Thats a lot of money, but is it a lot more profitable than L’Oreal?
According to the Financial Times, Avonta has been profitable for just two years, which means it made $1.6 million in revenue for each of those two years.
L’Auberge de la Lumière, the largest beauty company in France, has been earning about $1 billion in annual revenues for the past three years.
If you want to get a sense of how profitable L’Aspecta, the second largest cosmetics brand in France made its money in 2018, is, consider that it had a total of just $2.6 in revenue during the two years that it was operating.
The bottom line?
The best cosmetics brands in the U.S. earn far less money per dollar than Léonard Cosmetics.
Avon has been able to make huge profits by producing the best makeup.
The company is also making a huge profit on its packaging, which can be seen in the chart below: