Bebella Cosmetics is moving into a $1.8 billion acquisition from L’Oreal

Bebella Cosmetics is moving into a $1.8 billion acquisition from L’Oreal

August 6, 2021 Comments Off on Bebella Cosmetics is moving into a $1.8 billion acquisition from L’Oreal By admin

BELLA cosmetics has bought cosmetics brand Bebells for $1 billion.

Bebella is one of the most prominent brands in the world, selling cosmetics to over 5,000 beauty brands and retailing over 400,000 pairs of makeup and hair products a day.

It will be one of three major cosmetics acquisitions under the Bebellas brand this year, joining a group led by the cosmetics company.

The other two are the beauty brand L’Oréal and the cosmetics maker L’Artisan.

Bebell’s deal comes just one year after the L’oréal-owned beauty brand, L’Beau, also closed a deal to acquire the Bebros brand.

The Bebelles acquisition comes after L’Ecole Bebel said it would close its L’Atelier, which makes Bebell and Bebell Bebel-branded products.