The most-cited mascaras for your beauty needs
If you’re looking for a high-end makeup brand to pair with your current look, look no further than Kab Cosmetics.
The brand, which started as a cosmetic brand before morphing into an online cosmetics company in 2011, has become one of the most popular brands in beauty.
Its mascarades have gone through numerous iterations over the years, and while the current line includes a few lipsticks, they’re most commonly seen as a highlight of a beauty look.
“It’s always been about the lipsticks,” says Kab Cosmas founder and CEO Anjan Dasgupta.
“You’re not really looking for any lipstick.
You’re just looking for the lipstick.”
Dasguptas products are available in a variety of different formulas, from matte to full-coverage.
“They are very versatile, so I think they can be used on all skin types,” says Dasgupasha.
Kab Cosms is currently in its fourth season, and its makeup range includes lipstick, lip glosses, mascara, eyeshadows, bronzer, and other products.
“We are not really the one for the everyday person, but we cater to that group,” Dasguppa says.
Kab’s products are typically priced around $50 per stick, which is a lot more than most beauty brands.
“People don’t go for $50 lipsticks anymore,” Daszapas says.
“For some people, they just want a lipstick, but for us, we cater for that niche.”
The most common brands to look for in Kab Cosmals range from high-brow to low-brow, but the brand has also added a few high-quality products to its lineup.
The best part about Kab Cosmos is that the makeup products are very affordable, which Dasguppas says is a great benefit for those looking for affordable products that don’t contain expensive ingredients.
Kab has also started to offer more makeup tutorials and have an Instagram account where fans can learn more about the brand.
“Kab Cosmetics is really well known in the beauty world, so we are really happy with the support we have from our fans,” Das Guptapta says.
The cosmetics company is also one of India’s top brands in makeup, which has helped Kab maintain its position as one of Asia’s top cosmetics companies.
Kab is also known for its high-profile collaboration with American beauty brand L’Oréal, which was announced in 2018.
Kab recently partnered with L’Oreal for an annual beauty event, where it launched its own collection of products.
While many of the brand’s other products are not sold in India, the company also launched a makeup line with other Indian beauty brands in October.
The new makeup line, which includes products like Lipstick, Lipglosses, Mascara, Eyeshadow, Lip Color, and Lipstick Treatment, has a variety that looks good on all face types.
“There are products that look good on the face of the girl who loves beauty, who has a very delicate skin tone, and the skin of the people who are wearing makeup,” says Lalit Singh, Kab Cosma’s managing director and a senior beauty adviser at L’Astrée.
“So there are some products that are good on both of these skin types.
But then you also have products that you can use on the skin that are not quite on the same spectrum.”