How the cosmetic industry has come to be dominated by India-based conglomerates
An advertisement from the Mally cosmetics brand on the website of Mally Beauty is seen in this undated photo released by Mally on April 6, 2020.
Ahead of the 2017 Asian beauty industry summit, Indian cosmetics company Mally launched a campaign to raise awareness about the need for better standards and the need to protect women’s health.
The ad, titled ‘Stop the Degradation of Beauty’, featured a photo of a young woman wearing a mask on her face.
It read: ‘I can’t even breathe.
“It’s the mask, not the beauty, it’s the beauty”.
Mally is owned by the cosmetics and health industries giants, which include Unilever, PepsiCo, L’Oreal, and L’Oréal.
The campaign also included the slogan “Stop the degradation of beauty”.
The campaign has been met with mixed reviews in the media, and has led to a backlash against the campaign.
Mallika Sharma, a spokesperson for the consumer group Consumer Federation of India, told The Times that the advertisement is problematic.
She said that a woman’s skin needs to be protected from harmful chemicals and cosmetics.
“The consumer is not the one that makes a choice of whether or not she wants to use cosmetics or not.
This advertisement is a blatant attempt to demonise and to blame women for the degradation and lack of quality of products,” Sharma said.
“The advertisements are misleading and misleading because it’s a blatant attack on women’s bodies.
It’s also a way to create a false narrative that women don’t have quality and that they can’t make their own choices.”
She added that the campaign has failed to garner any support from the Indian public, citing the lack of data on the issue.
“It has not had a significant impact on consumers, which has led us to conclude that the consumer is the most important stakeholders for cosmetics brands,” she said.