Australia is on the cusp of a cosmetics explosion that could see the nation’s biggest pur and cosmetic brands spring into action.
The country is now a world leader in cosmetics, and the industry has seen a dramatic expansion since the country relaxed restrictions on cosmetics and cosmetic bonding.
Australian brands have already begun to pour resources into creating products that can compete with China’s own brands.
A group of major brands including Clinique, L’Oréal and L’Oreal are set to launch an Australian launch of a range of products from its existing Australian cosmetics brands in the coming weeks.
Clinique Australia’s cosmetics launch will be the largest cosmetic launch to date and the first Australian launch for the Chinese company’s Chinese brands.
It will be followed by L’ Oréal Australia’s cosmetic launch, which will be rolled out over the coming months.
L’ Orèal Australia, which is the largest cosmetics producer in Australia, plans to introduce a range that will appeal to a broader Australian market.
“The beauty industry is the most important market in Australia and we see the opportunity in the beauty industry for us to offer the best products for our customers and the best value,” L’ oréal Australasia chief executive officer Ian Chappell said.
Cosmetics giant Clinique is already a major player in Australia.
It recently launched a line of products for children that have been designed with children in mind.
As well as cosmetic products, Clinique has also launched its own line of high-end perfumes, and it is expected to launch a range for men as well.
Its Australian foray will also see the company launch a collection of high quality makeup.
In the United States, the Cosmetics Alliance has set up a partnership with L’Atelier du Cosmetics, a French cosmetics company, to bring a range to the US market, which the alliance hopes will help the beauty market reach new markets.
For now, the cosmetics market in the United Kingdom is dominated by the British cosmetics market.
The UK has been the only major market outside the European Union to permit cosmetic companies to produce cosmetics and has become a leader in the cosmetic industry.