Dior cosmetics, a luxury eyewear company, announced on Thursday that it would no longer be using the word “B” on its passport application form.
The company, founded in 1891 and now owned by the billionaire philanthropist George Soros, said the change would help to improve the “authenticity and credibility” of its products.
Dior said the word had been used on the application form for the past 20 years and that it was no longer necessary to list the word as a requirement.
The company added that it did not want to use the word again.
“We feel that the word ‘B,’ a symbol of wealth and social standing, is more relevant to today’s modern world than it has ever been,” the company said in a statement.
The move is likely to further hurt Dior, which is facing pressure to improve its image after it was caught red-handed with counterfeit goods in recent months.
In the past year, a spate of counterfeit fashion products was discovered in its stores, prompting the company to temporarily stop selling them.
Last year, Dior paid a record $1 billion to settle accusations that it sold counterfeit goods to clients, including a scandal that saw one of its fashion brands, Dolce & Gabbana, being branded as a luxury brand in Italy.
Dolce &s; Gabbanas fashion brand was the subject of a probe by Italy’s tax authority and the U.S. Justice Department into whether the luxury brand had used fake brands.
The probe resulted in an internal investigation and the company was fined $10 million.
Last week, Décoline, the cosmetics company owned by German-born billionaire George Soros and which is known for its high-end brands such as Chanel and LVMH, also announced that it had stopped using the “B.”
The move follows a similar move by Dior last year to remove the word in its passport applications.
In a statement, the company’s executive vice president of business development, Fabrizio D’Antonio, said that the new change “would allow us to provide a more accurate and understandable application for our business and its consumers.”
“We can be proud of the products we sell and our quality,” D’ANTONIO said.
“Our aim is to make our passports as good as possible.”
FourFourThree One of the highlights of Dior’s 2017 summer collections was a limited edition collection inspired by the iconic silhouette of the Dior couture collection.
In celebration of its 40th anniversary, Dior announced today that it will release a limited-edition line inspired by one of its most famous models.
The new collection is set to debut in September and will include the Dionysus lipstick, Dionyss lipstick, and the Dolce & Antony lip gloss.
The collection will be available exclusively on the Doria Beauty store.
The new collection will not be available on the Dolcese Beauty store, but is expected to be released sometime in early 2018.
“We are excited to bring Dior back to the Dolese store, where it belongs,” Dior founder and chief creative officer Jan-Philippe Guillory said in a statement.
“The Dolceses are an iconic and influential brand, and we believe the collection is a perfect way to celebrate this rich history.
We’re looking forward to launching the Dolcses in the Dolsées store this fall and to working with Dolcesco to bring them to other retailers.”
The collection will launch in September on the store’s Doria brand, Doria cosmetics, and Dolce& Antonia cosmetics.
While the collection has not been announced, the line will feature an extensive array of lipsticks, which will be limited to 500 pieces in total.
The Dolces are currently offering a limited number of Dionxes lipstick shades at retail prices of $22.99 for a 20 ml sample and $49.99, for a 40 ml sample.
The $50 Dior lip gloss, which is also limited to 100 pieces, is priced at $29.99 and will be released in a limited supply of 50 pieces.
Dior is also collaborating with Dolce Coppola to create a Dolcescent lipstick.
The brand is partnering with the Italian film studio La Cinema and La Cinema La Cinema to create Dolcesce Cosmetics.
The products will debut in mid-2018 and retail for $50.00 each.
Other products in the collection include the Dolcé lip gloss ($9.99), the Dolcia lipstick ($7.99) and the Diolé lip balm ($7,99).
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